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CI/BI

Here we introduce the CI and BI of SK D&D.

CI

Criteria for SK Identifier Combinations

The SK identifier is completed by the combination of the symbol and logo mark.
The rules and principles of their combination must be followed to effectively
represent our company's pursuit of "Customer Happiness".

The symbol is placed at the upper right of the logo mark, considering that
the Happiness Wing visually progresses in that direction.
Assuming that the height of the logo mark "K" is X, the size of the symbol is 1.1 x,
and the distance between the symbol and the logo mark is 0.25 x.

Color Guidelines

SK Red in the logo and symbols is a dynamic and energetic red, and SK Orange is a color that symbolizes "happiness, friendliness and hospitality".
SK identifiers are based on the principle of using the designated colors on a white background.

SK colors

SK RED
  • Pantone Color186C
  • Process ColorC0 / M100 / Y81 / K4
  • RGB ColorR234 / G0 / B44
SK ORANGE
  • Pantone Color158C
  • Process ColorC0 / M61 / Y97 / K0
  • RGB ColorR255 / G122 / B0

Black and White

BLACK
  • Pantone ColorK100
GRAY
  • Pantone ColorK60

BI

Housing Brand

Episode
'Make your own episode'
This is our housing brand that provides residential solutions for "better urban living".

We create a sustainable living culture by
providing spaces and services that
reflect the lifestyle and characteristics
of 1-2 person households.

Workspace Brand

Saenggak Gongjang
A factory changing the world with Idea
This is a brand that aims to take strata offices to the next level.

With this goal, we are transforming the
strata offices from an
apartment-like factory to a user-centric,
creative space.

CANVAS
This is an office brand that provides workspaces for smart and convenient remote work.

We provide innovative office spaces
through various leasing methods and
rich amenity services.

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